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Several top Olympic athletes attended the event in New York, whose main theme this year, ‘Superfine: Tailoring Black Style,’ celebrated the art and history of Black dandyism.

Paris 2024 Olympic gold medallists Simone BilesSha’Carri RichardsonGabby Thomas and Noah Lyles were among elite athletes dazzling at the Met Gala 2025 in New York on Monday night [5 May].

The sports stars lived up to the theme of “Superfine: Tailoring Black Style” and joined some of the world’s biggest celebrities who showed up in style to mark the Metropolitan Museum of Art’s new spring Costume Institute exhibition.

Superstar gymnast Biles made her met gala entrance alongside her husband Jonathan Owens, donning an electric-blue mini-dress that had a voluminous bustle and sweeping cape, which she paired with a matching pair of heels. The couple were part of this year’s exclusive host committee.

U.S. sprinter Richardson returned to the Met Gala wearing a laced lavender long-sleeve and a cream dress. The 25-year-old who also served on the host committee made sure to highlight her signature flashy nails.

Formula One driver Lewis Hamilton, the Met Gala’s co-chair, lived up to the night’s theme with his cream suit and matching hat.

Simone Biles and her husband

Three-time gold medallist Thomas dished out glam with a beaded red off-the-shoulder gown, while Lyles drew attention with his stunning short suit and trademark glittery pearls.

WNBA star Angel Reese presented her off-court style at the Met Gala. She stepped out barely 24 hours after a preseason game in a stunning two-piece tuxedo-inspired black dress. The Chicago Sky player too served on the host committee for what has become known as one of the biggest nights in fashion.

Tennis legends Serena and Venus Williams were also in attendance, serenading with greens.

NBA star and three-time Olympic Champion LeBron James who was designated as an honorary chair, missed the event due to a knee injury.

Simone Biles and Jonathan Owens have split fans on social media after stepping out at the Met Gala in controversial outfits on Monday night.

American gymnastics icon Biles, who won three gold medals at last year’s Paris Olympics, and her NFL-star husband took to the blue carpet at the Metropolitan Museum of Art for the glamorous annual fashion event.

Like the majority of attendees in New York City, and as is tradition at the Met Gala, Simone and Jonathan had no interest in blending in with the crowd and instead arrived wearing some eye-catching attire.

The seven-time Olympic gold medalist opted for a tailored blue mini dress with a white collar and a huge flowing blue train, while Owens donned a coordinating all-white suit with a matching fur cape and a black cane to fit this year’s ‘Superfine’ theme.

And their striking looks sparked controversy amongst fans on social media.

Some were far from impressed by Simone and Jonathan’s outfits, with one writing on X about the former: ‘stick to gymnastics girl coz ILY [I love you] BUT WHAT IS THIS’.

Simone Biles and Jonathan Owens

 

‘They look ridiculous,’ another commented.

A third posted: ‘girl, jump out of that mess.’

While one simply said: ‘awful choice’.

Others, however, were impressed by Biles and Owens’ choice of outfits on the night and took to social media to heap praise on them.

One user put: ‘They look great!!!

‘I love the colour combination!’ said another.

A third said about Biles: ‘She’s gorgeous’.

While another declared: ‘Best dressed couple’.

This year’s Met Gala theme, titled ‘Superfine: Tailoring Black Style’, is an homage to menswear centered around ‘sartorial style’ in forming Black identities, with a focus on the ‘Black dandy’ – the 18th-century looks analyzed in Monica L. Miller’s 2009 book ‘Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity.’

The ‘Tailored For You’ dress code, meanwhile, called on guests show off bold embodiments of menswear, despite not being an essential requirement.

Before heading to the Met Gala, Biles and Owens also attended the Kentucky Derby on Saturday in equally bold costumes.

The couple, who both wore matching purple outfits at Churchill Downs, were also hit by pregnancy rumors after Simone spoke about her and Jonathan’s desire to have children together.

‘I’ve always wanted to be a mother, have kids and just like [Owens], he’s always wanted to be a dad, so it’s just really exciting,’ she said.

Those comments apparently signaled to fans of the gymnastics star that she was pregnant, but she later took to Threads to shut that notion down.

‘I am not pregnant, I never was pregnant therefore I never had a baby,’ she said. ‘Please stop asking me and falling for AI.’

Sha’Carri Richardson’s Million Dollar Nike Deal Sees Olympic Medalist Making Heartfelt Plea to Sports Giant: “Let’s Make It Happen”

“People will be quick to tell you: ‘You need to learn your place.’ So, I did. It’s first” That was the headline. A line that hit like thunder when Nike celebrated Sha’Carri Richardson’s triumph at the Paris Olympics. A statement that outlived the victory itself. As a brand that has long stood on the front line of women’s sports, Nike has witnessed many wins over the years, and 2025 proved no different. This year, the brand went the extra mile and aired its first Super Bowl ad since 1998, unapologetically about women. From Sha’Carri Richardson to Caitlin Clark, A’ja Wilson, Jordan Chiles, Sabrina Ionescu, Juju Watkins, and Sophia Smith, the message was clear: women’s sports aren’t the future —they’re right now. And no one embodies that truth more than Sha’Carri.

Back in March 2024, ahead of the Paris Olympics, there were whispers when she inked a reportedly $20 million, five-year deal with Nike. Some questioned the move — was it too bold, too risky, too soon? But Nike didn’t hesitate. They backed her. And Sha’Carri delivered. Two Olympic medals. One gold in the 4x100m. The comeback? Complete. The faith? Rewarded. Now, she’s using that platform to pay it forward.

On May 3, Sha’Carri reshared a heartfelt post from a mother on Instagram. The post showed a young girl flying down the track — the caption read, “My baby really did that she said she would have been even faster if she had @itsshacarri spikes @nikerunning…400m.” Sha’Carri’s reply? “@nike LET’S MAKE IT HAPPEN FOR THE NEXT GENERATION.” That’s not just a shoutout — it’s a call to action. For the brand. For the sport. And each of those girls, lacing up her spikes, dreaming of that finish line. However, has Nike replied? No, not yet. But have a look at Sha’Carri’s stature. She is now more than an athlete. She is someone who has gained her place as an icon, someone who is an example and inspiration for many budding track athletes. Yet, SCR achieved this status following a prolonged battle.

Last year wasn’t all glitter and gold for Sha’Carri Richardson — at least not at first. Her back-to-back defeats in the women’s 200m during the Diamond League season lit up social media with criticism. The skeptics came loud. Again. Just like they did after her Tokyo Olympics snub, when the world seemed more focused on tearing her down than lifting her up. But if there’s one thing Sha’Carri’s made clear?

Pressure doesn’t break her. It sharpens her. She stood her ground. And when it mattered most — in Paris, on the Olympic stage — she delivered. So powerful was her redemption that many of her past critics publicly backtracked, admitting they were wrong to doubt her fire. And through it all? Nike never flinched.

They didn’t just endorse her — they backed her voice, her vision, her full story. Beyond the iconic ads and Super Bowl spotlight, there’s more proof of their faith: This year, Sha’Carri led the promotion of the new Hyperboot collection, a collaboration between Nike x Hyperice, designed to revolutionize recovery for elite athletes. Now, she’s not just a sprint queen. She’s become a bridge between Nike and the next generation, between dreams and the track. To many young fans, touching a Nike spike now feels like touching a piece of Sha’Carri’s legacy. So, the burning question: When will she return to the track this season?

Sha’Carri Richardson shows hope to return to the track 

Sha’Carri Richardson 

It’s been a minute since we last saw Sha’Carri Richardson explode out of the blocks. Her last appearance came at the Memorial van Damme meet in Brussels, where she finished 8th in the women’s 100m— a quiet end to an otherwise thunderous 2024 season. Since then, fans have been waiting, watching, and wondering: When will the queen of the track return?

Well, the wait is almost over. Back in February, the Texas native finally gave the answer herself: Sha’Carri will make her 2025 season debut on July 5 at none other than the Prefontaine Classic in Eugene — the ninth stop of the Wanda Diamond League calendar. And she’s not just showing up. She’s headlining. The women’s 100m is officially her stage again.
The announcement sent shockwaves of excitement through the track world — and for good reason. This isn’t just another meet. Hayward Field is sacred ground for Sha’Carri. It’s where she’s run some of her fastest times. It’s where she silenced doubters, and her legend has been written time and time again. So, starting her season there? That’s not just smart — it’s symbolic.

Watch: Simone Biles gives ‘Riders Up’ before 2025 Kentucky Derby in lavender ensemble

Olympian Simone Biles may be the GOAT in gymnastics, but she found herself horsing around at the 2025 Kentucky Derby.

Biles gave the “Riders Up” call ahead of the 151st running of the Kentucky Derby at Churchill Downs in Louisville, a legendary command that informs jockeys to mount their horses. The Olympian donned a lavender ensemble from The Hat Girls, a three-time featured milliner of the Kentucky Derby. Biles paired her lavender strapless mini dress adorned with diamonds with a fascinator and matching eyeshadow.

“Ladies and gentlemen, the city of Louisville, the commonwealth of Kentucky and sports fans from around the world have been waiting for this moment, Riders Up!” said Biles, who then blew a kiss.

Biles follows in the footsteps of A-list stars and athletes that have given the “Riders Up” call at the Kentucky Derby, including Martha Stewart (2024), Patrick Mahomes (2023) and Jack Harlow (2022). Other superstars to give the command include Hall of Fame horse trainer D. Wayne Lukas (2021), Baker Mayfield (2019), Laila Ali (2018), Jeff Bridges (2017), Sean Payton (2016), Teddy Bridgewater (2015), Julius Erving (2014), Charlie Strong (2013) and John Calipari (2012).

Biles is in town with her husband, Chicago Bears safety Jonathan Owens, and her mother, Nellie Biles. Like Biles, Owens was also dressed in lavender on Derby Day and paired a purple fedora and suit jacket with white trousers. The couple arrived in Louisville on Friday and even enjoyed their “first mint julep” at Churchill Downs.

“We love being able to do event together, because it’s not super common when we are in the same room at the same time celebrating something so special,” Biles told the USA TODAY Network from the Derby red carpet.

Simone Biles

As for Biles’ Kentucky Derby pick? She fittingly selected Chunk of Gold out of Gate 17  She does have seven Olympic gold medals to her name, after all. But Chunk of Gold is going to need some luck. Starting gate No. 17 is still looking for its first champion since the post started being used in 1930.

Watch: Simone Biles gives ‘Riders Up’ call

Livvy Dunne gives ‘Riders Up’ call at Kentucky Oaks

Biles isn’t the only gymnast milling around at Churchill Downs. LSU gymnast Livvy Dunne gave the “Riders Up” command at the Kentucky Oaks, which is held annually on the Friday before the Kentucky Derby.

Who performed the national anthem at Kentucky Derby?

Grammy-nominated artist Grace Potter was tapped to perform “The Star-Spangled Banner” at Churchill Downs ahead of the Kentucky Derby.

Simone Biles left it all on the floor at the Paris Olympics, but her latest fashion moment is bringing the heat in a totally different way. The gymnastics icon is the cover star of Netflix Queue’s Issue 20—the streamer’s editorial platform that takes you behind the scenes of your favorite films, series and documentaries—spotlighting the people, ideas and creative process behind them. Biles has the spotlight on her for her four-part documentary Simone Biles Rising, which dives deep into her journey, her mindset and everything in between. (Highly recommend checking that out, btw. Find our full review here.)

But today, I’m here to talk about the fashion. Specifically, one standout look from the cover shoot that fully leans into one of the most celeb-loved trends of the past year: going pantless.

Yep, Simone ditched the bottoms and absolutely owned it. She wore a sleek red bodysuit paired with a matching red leather jacket and let me just say…Olympic gold-level slay. Her hair was styled in long, blonde boho braids and she finished the look with black wraparound heels that climbed up to the knee—giving subtle ballerina energy with a side of glam.

Simone Biles 

Her other looks from the shoot were equally as glam. In another snap from the shoot, we see her behind the scenes, arms raised, eyes closed, totally in the moment. Elsewhere in the shoot, she switched it up with a cream hooded ensemble and a casual-cool mix of denim and gingham.

Of course, Simone’s not the only one embracing the pantless trend. Everyone from Lady Gaga to Beyoncé, Ariana Grande and Chrissy Teigen have rocked variations of the look. (Chrissy even brought it to the 2024 Paris Olympics and again at the 2025 Grammys—silver bodysuit, cape and all.)

With summer just around the corner, don’t be surprised if the no-pants trend keeps popping up everywhere. If Simone’s rocking it, it’s officially worth considering.

Simone Biles isn’t just a gymnast — she’s a phenomenon. Fans know it. Gymnastics lovers swear by it. And time after time, Simone has come back from setbacks, silenced doubters, and rewritten the script of what greatness looks like. She did it in 2023 after a two-year hiatus, rising from the quiet like a phoenix and turning uncertainty into domination. And she did it again at the 2024 Paris Olympics, where critics whispered about her age, her mental strength, and her ability to keep up with a new generation. Simone heard all of it — and answered not with words, but with medals. Three of them, to be exact. But one stood out above the rest: gold in the vault.

Yes, the vault — the explosive, high-flying, blink-and-you-miss-it event where champions are made by inches and milliseconds. And this time, Simone didn’t just win it. She took down the reigning queen, Brazil’s Rebeca Andrade, the defending Olympic champion who many thought had the edge. But Simone had something else. Not just power. Not just precision. She unveiled a vault so difficult, so daring, it stunned even the experts. It was the Yurchenko double pike, a move so dangerous and rare that it bears her name: the Biles II. It’s the kind of skill that separates legends from the rest — and only Simone has ever landed it in the Olympic competition. But the most stunning part?

Well, it didn’t come from the judges’ scores or the roar of the crowd in Paris. It came 9 months later, in a quiet moment of reflection, during Simone Biles’ latest conversation with TIME. There, she looked back on that gravity-defying, logic-defying, history-making vault and said with a laugh, “I was 27 years old doing a Yurchenko double pike—maybe I’m crazy!” That wasn’t just a quip. It was a rare moment of realization, after that unforgettable August night, where even Simone had to pause and acknowledge what she’d done.

Because in the world of gymnastics, 27 is supposed to be old. The Yurchenko double pike is supposed to be untouchable. But Biles bent both rules — with power, grace, and a smile that says, ‘Watch me.’ And as she added in that same interview: “It is wild now that I think about it.”  Wild? True. The YDP carries a 6.4 D-score — nearly a full point above any other vault being performed. But why so?

Unlike traditional vaults, where gymnasts launch forward onto the table, Simone Biles’ weapon of choice—the Yurchenko double pike (YDP)—is an entirely different beast. It begins with a roundoff, a cartwheel-like maneuver that turns the gymnast sideways as she plants her hands on the springboard. From there, she explodes into a back handspring onto the vaulting table—and that’s just the takeoff. What follows is what sets hearts racing and jaws dropping.

Simone Biles 

In midair, Simone completes two full flips—that’s the “double”—but it’s the way she flips that adds the danger. In a “pike” position, she folds her body at the hips, legs straight and tight, grabbing them with control and grace that defy the laws of physics. It’s not just difficult—it’s dreaded. Especially that second flip, which pushes the limits of human capability. But on that Paris night, Simone made it look effortless—a perfect fusion of power and poise, like poetry in motion spinning through the air. And the result? A stunning average score of 15.300. However, Simone bid goodbye to YDP last September, celebrating the moment and dropping a post on Instagram. Another crazy part, right? But what about Biles’s chance to show up in the LA Olympics? Has she shared anything on that matter?

Simone Biles talks about her chances of competing in the LA Olympics 

Since her triumphant run at the Paris Olympics, Simone Biles has been noticeably absent from competition mats—no meets, no routines, just a well-earned silence from the queen of gymnastics. But with the 2025 World Artistic Gymnastics Championships looming this October—the very event that kickstarts the countdown to the Los Angeles 2028 Olympics—one question is echoing louder and louder: Will Simone show up?

So far, there’s no definitive answer. No announcements. No hints of training montages. Just speculation. But Entertainment Tonight’s Rachel Smith tried to dig a little deeper when she caught up with Simone at the Laureus Awards last April. When asked about a potential Olympic return, Simone didn’t give anything away. Instead, she smiled and said,“Well, I’m definitely relaxing as much as possible. I feel like I have no stressors in my life. I get to be with my husband a lot more than before, so it’s been amazing.”  That’s not a “yes.” It’s not a “no,” either. It’s a perfectly timed mystery from someone who’s mastered the art of surprise. So, could Simone Biles take on a new role—coach, mentor, ambassador—on the road to LA 2028? Maybe. But for now, she’s keeping it close to the leotard.

Sha’Carri Richardson Teases Fans With Comeback Hint As 2025’s Season Opener Hangs in Balance

It’s been about 8 months since we last saw Sha’Carri Richardson on the track. Nearly everyone’s kicked off their 2025 seasons. Gabby Thomas, Julien Alfred, and Sydney McLaughlin-Levrone have all started off, and even Shericka Jackson has returned from injury. But Richardson, she’s nowhere to be seen. At the start, it felt like a build-up. Maybe she’s creating hype. But now that the indoor season has passed, the GST leg’s done, and so many major events have come and gone, many are thinking: where is Sha’Carri? Well, about that, we may have just gotten a hint from ‘That girl’ herself!

Last year, by this time, Sha’Carri Richardson was 3 races down. This year was supposed to follow through, too. And hopes were high, especially after Olympics.com listed her for the Miramar Invitational. Fans were ready for a showdown between her and Alfred. But then, Sha’Carri clarified on her Instagram Story with a sharp correction that “I will not be competing at Miramar Invitational,” over a “Lies lies lies” sticker. And yep, she didn’t show. But now, there’s finally an update.

On April 28, Sha’Carri posted a story from an indoor track, simply captioned “Training.” In full Nike gear and soft curls, she looked locked in, hinting that she’s been putting in quiet work behind the scenes. But the question remains, for what? According to the Shanghai Wanda Diamond League on May 3, Sha’Carri Richardson’s name is once again absent from the start list. Another no-show? Maybe! But none of that is sure for now.

Also, as Sha’Carri Richardson is one of those athletes who have been away from the Grand Slam Track 2025, it’s highly unlikely she will show up at the remaining three legs either. However, while her season opener hands in balance, she is making sure to be a sure-shot cheerleader for Christian Coleman. While confirming that she isn’t coming to Miramar, she hyped her boyfriend’s season schedule, which is out now. “Anyways, lock into babe’s schedule (smile emoji) About that time (fire emoji),” she wrote on another story.

Sha'Carri Richardson

 

But when it comes to Richardson’s presence, her opener still hangs on tenterhooks.

Sha’Carri Richardson’s out of another event?

We’re getting close now. In just a couple of weeks, the world’s fastest relay stars will head to Guangzhou, China, for another fire edition of the World Athletics Relays. But, Sha’Carri Richardson? Her name wasn’t on the list. Looks like she is about to miss another major track and field meet this season.

On April 22, USATF dropped the 28-athlete roster for the upcoming World Relays, which notably did not feature either Noah Lyles or Sha’Carri Richardson. That’s both reigning individual world champs opting out, which puts America in a really weak spot.

However, when it comes to Richardson, we have mixed signals now. And whether it’s the fact that she wants to save her form to enter late but with a bang or strategic planning, or just a little more personal preparation time, no one’s really saying. But if her latest post is anything to go by, something might be brewing. What do you think is?

Olympic gold medalist gymnast Simone Biles and NFL player Jonathan Owens celebrated with their friends who are expecting a baby.

In an Instagram post posted on Tuesday evening, Biles shared with her followers that she attended influencer and content creator Kayla Simone and Ira Brandon III’s gender reveal party a couple of weeks ago.

The mini photo dump featured a sweet shot of Biles and Owens posing with the parents-to-be, a fun group picture with Simone’s friends and an adorable picture of the couple together.

“Congrats to my beautiful friends 🤍 baby b is already so loved!” Biles wrote. “We can’t wait for his arrival! love y’all so much, you’re gonna be the best parents! I’m excited about this new chapter for y’all 🤭.”

Biles is petite and stands at just 4′8″, noticeably shorter than her husband who is 5′ 11″. Fans couldn’t help but comment on the height difference, with many pointing out how she stood on her tiptoes in the photo with Owens.

Simone Biles and Jonathan Owens

“Girl, why are you on your tippy toes🤭💀🤣,” one user commented.

Another fan wrote, “The tip toes omg you’re literally so cute 😭💙”

“I love that you stand on top toes #shortgirl YAY TO NEW,” commented another user.

Many of Biles’ fans also congratulated Simone and Brandon on their milestone, showing support not just for Biles, but for her friends as well.

“Congratulations to your friends new chapter!!!” one fan wrote.

“Wowwwww!!!!…. Beautiful pics!!!!” another user said. “Congrats and god bless the baby!!”

Simone, the expecting mother, also commented on Biles’ post five minutes after it was posted, saying, “Love you guys SO much 🩵 baby B is so lucky to have you guys as family 🥰.”

It was announced earlier this month that Simone Biles, will be serving as the “Riders Up” announce for Kentucky Derby 151 on Saturday, May 3, 2025.

With 41 medals across World Championships and the Olympic games, Biles holds the most World Championship medals (30) and gold medals (23) in gymnastics history. A three-time Olympian, her 11 Olympic medals and seven Olympic gold medals are the most by a US gymnast.

Here’s who else has done it over the years.

Who was the ‘Riders Up’ announcer at Kentucky Derby 150?

In 2024 at Kentucky Derby 150, Martha Stewart was the “Riders Up” announcer. She almost called Kentucky, “Connecticut,” in a viral moment.

Who was the ‘Riders Up’ announcer at the Kentucky Derby in 2023?

In 2023 Patrick Mahomes, the Kansas City Chief’s quarterback, was the “Riders Up” announcer.

Kansas City Chiefs quarterback Patrick Mahomes and his wife Brittany at the Kentucky Derby red carpet.  May 06, 2023

Who was the ‘Riders Up’ announcer at the Kentucky Derby in 2022?

During the 2022 Kentucky Derby, rapper and Louisville native Jack Harlow was the “Riders Up” announcer.

Rapper Jack Harlow in the Paddock before the running of the 148th Kentucky Derby Saturday at Churchill Downs. Harlow was there to do the Riders Up call.  May 7, 2022

Who was the ‘Riders Up’ announcer at the Kentucky Derby in 2021?

Horse trainer D. Wayne Lukas said “Riders Up” at the 2021 Kentucky Derby.

Trainer D. Wayne Lukas watches his horses train in the morning at Churchill Downs. Photo by Pat McDonogh. April 22, 2025

More ‘Riders Up’ announcers

  • John Calipari (2012)
  • Charlie Strong (2013)
  • Julius Irving (2014)
  • Teddy Bridgewater (2015)
  • Sean Peyton (2016)
  • Jeff Bridges (2017)
  • Laila Ali (2018)
  • Baker Mayfield (2019)

Simone Biles Let Go of Million Dollar Contract After Nike’s Ungrateful Behaviour & Found a New Home Forever

2021. The much-awaited Tokyo Olympics were just 3 months away when Simone Biles took a tough call, one that no one expected. After a 6-year-long run, she called off her partnership with Nike. Imagine this was at a time when her figures had climbed to about $1.6M a month. But this was no rumor. The ex-sponsor corroborated the news too: “Our contract with Simone Biles has ended, and we wish her the very best.” However, do you know what actually happened? 4 years later, it’s time to unfold that mystery!

Around the time when Simone Biles decided to leave Nike, she wasn’t the only one who was doing that. Renowned American track and field athlete Allyson Felix had just ended her run with the side in 2019. She pinned it on the financial struggles that she went through with the brand once she got pregnant. Even Kobe Bryant’s estate walked out. But no, Simone Biles’ reason was different. Yes, she is one of the greatest female athletes, and Nike did not seem to have made her the major brand face as many expected. But this wasn’t the cause. So what was it? We finally know.

Well, the Thoughtleader co-founder, Fernando Cao, posted the entire timeline of X on April 28, opining that Biles left Nike because she wanted support for her as a person, not just an athlete. She wanted creative input into her products. She knew that a values-driven partnership was of greater significance than a big paycheck or chasing fame. And all these qualities were spotted by her in one brand. No wonder she let go of an $8M contract to join Athleta in 2021, saying, “I think they stand for everything that I stand for.”

And how exactly did Athleta stand out? We have details on this, too. Well, back then, Athleta wasn’t a big name. They were mainly a women-focused brand and in 2021, were valued at $419 million, just 0.2% the size of Nike. But what really set Athleta apart when it came to Simone Biles was how they worked with her. Instead of handing her a set of designs and saying, ‘wear this,’ they flipped the script and asked her, “What do YOU want to create?” At the time, that was pretty rare, and it made a real impression on Biles.

Also, Athleta backed her financially, too, sponsoring her Gold Over America Tour and helping her vision come to life. But maybe the biggest thing? They saw who she really is, as in the Simone Biles behind the performances. That’s why her designs included affirmations like “Because I can,” something she would say to herself when pushing the limits with new skills. Even the products were practical. Fabrics that stayed put during flips and twists solved real problems. That was how Athleta became a game changer for Biles. And then? It was like the two were always associated with each other.

Simone Biles and Athleta were meant to be

Simone Biles 

In their early days, Athleta only had two major athlete partners, Allyson Felix and Simone Biles. But the brand kept focusing on inclusivity, women’s empowerment, and sustainability. Like when Simone Biles made the tough decision to withdraw from the Olympics to prioritize her mental health, she faced a wave of criticism. But Athleta responded immediately, saying, “We stand by Simone and support her well-being both in and out of competition.”

And it wasn’t just a polished PR statement. Athleta actually built mental health and community support into their deal with Simone. They even offered counseling for athletes and created mentorship programs to support young gymnasts.

The results showed a tremendous difference. Simone Biles’ collections sold out within days. Even sales jumped 37% during her campaigns. And nearly 60% of new customers said they bought from Athleta specifically because of how genuinely involved the athletes were. While bigger brands like Nike may have missed this strategy, Athleta got it. No wonder Simone Biles’ partnership is going strong, and now she’s joined by other powerhouse names like Katie Ledecky, Monica Piug, and others.