Tiger Woods’ golf apparel line, Sun Day Red, has expanded to select green grass shops – both high-end private clubs and premier resort destinations – in a move that brings greater visibility and a broader presence to the brand after relying almost exclusively on a direct-to-consumer approach for more than a year.
Starting today, the premium athluxury brand will feature a curated collection of polo shirts, cashmere layers and outerwear at hundreds of on-course golf shops at prestigious courses nationwide. The green grass rollout is an extension of Sun Day Red’s plan to connect with golfers where they play and experience the game.
“These aren’t just any golf courses. Many of these places hold deep meaning for me,” said Woods. “Some are where I’ve won tournaments that shaped my career, others are courses I’ve had the privilege to design, venues where I’ve competed in majors, and clubs where I’m honored to be a member. It feels right to have Sun Day Red available at these special places where the game is played.”
Woods, a 15-time major champion, in 2024 announced a partnership with TaylorMade to create a new collection of performance apparel, accessories and footwear. The launch of Sun Day Red came after Woods spent 27 years with Nike, helping it grow into one of the most successful apparel brands in the golf space.
The initial Sun Day Red line was released in May 2024, and the company introduced an expanded range of polos, knitwear, and curated accessories this year. Woods has provided input on design and features, as well as significant feedback on aspects of the polos such as weight, collar stays, buttons, water absorbency, and fit.
Along with growing its reach with the on-course expansion, Sun Day Red is seeking to create touchpoints where golfers can touch, feel and experience the brand’s design, style, and innovation in person.
“This marks a massive milestone for Sun Day Red,” Sun Day Red President Brad Blankinship said of the jump to green grass. “We’ve intentionally maintained our direct-to-consumer approach to ensure we could deliver the premium experience our customers deserve. Now we’re ready to bring that same level of meticulousness to carefully selected partners who share our commitment to the game and understand the golfer we serve.”
In addition, the brand’s Pioneer Cypress and Magnolia footwear will launch July 22 at top golf retailers and sporting goods stores, among them PGA TOUR Superstore, Worldwide Golf Shops, Carl’s Golfland and Scheels.
